Tiger beer, rise

Irish advertising took a huge step forward this month as
Rothco scores a first with global account for non-Irish brand

"Rothco was asked last year to pitch for the global business of Tiger Beer, which is part of Heineken-owned Asia Pacific Breweries, based in Singapore. The agency pitched against six others, including big international players like Y&R and Ogilvy and, in winning the account, made Irish advertising history.

“We seem to be the first Irish agency to win a global account for a non-Irish brand when were chosen as the lead global creative agency for Tiger Beer,” says Rothco partner and client director Richard Carr." read more about it, follow the link: 

http://www.irishtimes.com/business/irish-agency-lands-tiger-beer-contract-1.1322451

Either way this futuristic ad boasts a very alternative rock soundtrack that I've bene going out of my mind all day trying to find!

The ad isnt on youtube yet but you can view the full version here: http://www.tvads.ie/assets/2164-tiger-beer-rise

Music by Smyth and Western Sound Sydney was custom made for the campaign, keep an eye and ear out for this piece as I'm sure we'll be seeing a lot more of the campaign in the coming months. 

Tourism Ireland- Discover Ireland

After a recent talk at ITT International week, Peter Nash- The man behind tourism Irelands marketing initiatives was showing us some of the ads that they have been using over the last few years and how the video styles have evolved; and this one stirred something in my memory. After some digging around, the quality of which you will only find on THIS BLOG I found the song! Give it a listen, I'm sure you'll remember it!.

The track is Berlin by Snow Patrol- and is a fully instrumental track featured on their latest album Fallen Empires

Special K & there up beat Ad with Scounting for Girls

Special K Making Women feel good!!!

 

Artist : Scounting for girls.

Track: Shes so lovely

Temper trap

This is one of my favorite bands and where I first heard was sitting at home watching an ad! I then downloaded their album!! Everyone knows sweet disposition when you hear it, and thats no small thanks to 02.
The album: Conditions worth the download on iTunes

Google Glasses

Artist: Bibio
Song: Lovers Carvings

Bibio is a composer who rose to fame through youtube and this google glasses ad demo was not only a huge viral sensation for google but shot the track lovers carvings to the top of the youtube trends.

''A resident of Wolverhampton in the West Midlands, England, Wilkinson developed a passion for experimental music during his time at Middlesex University in London, where he studied "sonic arts". He developed his own style of music, drawing from contemporary experimental electronicabands such as Boards of Canada, and incorporating field recordings and found sounds. Electronically modified guitar melodies and droning synthesizer sounds are a recurring theme in his pieces, causing many people to label his music as a hybrid of electronica or intelligent dance musicand folk music. His music has recently been licensed for commercial campaigns by L.L. Bean, Adult Swim, Toyota, and Amazon.com. His song, "Lovers' Carvings," was featured in the first Google Project Glass commercial.

In 2009, he contributed a cover of the Boards of Canada track "Kaini Industries" to the Warp20 (Recreated) compilation.

Part of the track "Cry! Baby!" (from the album Ambivalence Avenue) was used over the end-title sequence of the Louis Theroux documentary "Miami Mega Jails".''

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Sky Atlantic 2011 AKA Dustin Hoffmann

Artist : The Cinematic Orchastra 

Song: To Build a Home

About the artist:

http://www.cinematicorchestra.com/

The Cinematic Orchestra is a British jazz and electronic outfit, created in 1999 by Jason Swinscoe. The band is signed to independent record labelNinja Tune. In addition to Swinscoe, the band includes former DJ Food member PC (Patrick Carpenter) on turntables, Luke Flowers (drums), Tom Chant (Saxophone), Nick Ramm (piano), Stuart McCallum (guitar) and Phil France (double bass). Former members include Jamie Coleman (trumpet), T. Daniel Howard (drums), Federico Ughi (drums), Alex James (piano), and Clean Sadness (synthesizer, programming). The most recent addition to the band is Mancunian guitarist Stuart McCallum.

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Two door cinema club

These lads have had some major success in licensing their songs out for commercial use. They've dominated the Irish ads over the last couple of years.
""Something Good Can Work" and "Undercover Martyn" featured on television advertisements for Vodafone and Meteor.

A television commercial for Designers at Debenhams, in which designers, Henry Holland, Jasper Conran and Julien Macdonald display their new season range for "Autumn 2012", features the song, "This Is The Life"; the song had been used in previous Designers at Debenhams advertisements.[17]

"What You Know" has been used by in online advertisements by Microsoft to showcase the new Outlook.com.

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Thinkbox Advertising-Dogs best friend

Artist : Adam Buxton 

ttp://www.youtube.com/user/AdamBuxton/videos?view=0

Ad Trivia

If you’ve had the TV on today you’ve probably seen footage of a familiar looking hound and his toy rabbit.

Harvey the dog, who was the star of 2010’s ad of the year for ITV, made his first appearance in a heart-warming clip which saw him ironing, cooking, mowing the lawn and taking the kids to school in order to persuade a couple to adopt him from a dogs' home.

If you’ve had the TV on today you’ve probably seen footage of a familiar looking hound and his toy rabbit.

Harvey the dog, who was the star of 2010’s ad of the year for ITV, made his first appearance in a heart-warming clip which saw him ironing, cooking, mowing the lawn and taking the kids to school in order to persuade a couple to adopt him from a dogs' home...read more  READ MORE